What’s your brand story?

Every business, big or small, has a story. We all have to start somewhere, and these stories are usually personal. But we are reluctant to bring anything personal in to our business. Business is business and home life is personal, right?

Well, no. All businesses are about people, the people who run them and their customers. The key element that we strive for in our marketing endeavours is connectivity. Marketing is all about connecting with our market, our employees and the one we often forget, ourselves.

So let’s get back to basics. What is YOUR ultimate goal? Or more to the point, what WAS it when you set out? Have you lost focus?

We are all trying to get along in life, perhaps your goal is to travel the world, maybe it’s to raise a family – whatever it is, it’s personal to you. That personal element is so important for creating a connection with your audience, so why not be brave and tell your story?

If your life’s passion drives what you do then I’m sure your customers would relate to that.

It really doesn’t have to be a crazy tale. Your story could be about what first inspired your passion, how you and your business has evolved, even any major hiccups along the way. It could be a rags to riches story of success or a work in progress that inspires. You could start by analysing what you wanted to achieve when you first started out, helping you focus on what’s important.

You might just talk about one moment, one customer you helped that sets your business apart from your competitors.

Whatever angle you decide to take, just go for it. Tell your story and make it your brand story. Then watch how it sparks connections and helps your business thrive.

To read my brand story, visit https://frankandalex.wordpress.com/

If you need any marketing advice then do contact me at hello@frankandalex.co.uk

I’d love to hear your story.


My brand story | Frank & Alex

I’m always suggesting that clients introduce a personable element to their marketing in the form of a brand story, so here’s mine!

My decision to start Frank & Alex was driven by a wish for a better work-life balance. I was about to get married and we wanted to start a family, so I figured it was now or never, before life got too complicated! So I handed in my notice, took a few deep breaths and threw myself in to marketing my new business.

I wanted the business to be small and personal, I’d seen too many similar enterprises get too big and lose their focus. So with the idea that my talented hubby would help out with film and photography (and a bit of tea making) we came up with the name Frank & Alex, a shortened version of our middle names and the fun began!

I offered pro-bono design services to a local charity that was close to my heart @lauracranetrust and made my first connection. The team were lovely to work with and helped connect me to other businesses and charities.

My first realisation was “I can choose who I work with!” An empowering moment and a lesson that helped me build the business I have today, working with lovely people who appreciate the value of what I do for them.

On a simple ethos of a personal, honest service offering creative marketing that got results for my clients, everything grew from there.

I stuck to my original objective to get a better work-life balance and am now a Mum for 4 days of the week and owner of Frank & Alex for the rest. Yes the balance swings more one way at the moment, but my son is little and I’m making the most of it – because I can! I imagine the balance will chop and change over the years to suit our family and our lifestyle, but that’s the beauty of holding the reins!

So that’s me! I’d love to hear your story and see how I can help with your marketing. I give a free brand analysis which basically tells you what I would do if I were in your shoes with your marketing strategy. And I never forget that it all started with your own story.

Email me hello@frankandalex.co.uk and leave your details and I’ll give you a call back when I’ve got my Frank & Alex head on!

New website for Mark Collier Coaching


Frank & Alex have created a new website for Mark Collier Coaching. The site has a clean, modern, responsive design and focuses on Mark’s Executive Coaching services.

The website encourages visitors to do a bit of soul searching, to ask themselves questions about what’s important to them and how they might work with Mark to improve their performance and achieve personal fulfillment.

Mark Collier offers nationwide executive and personal coaching, either face to face or via Skype. Visit http://www.markcolliercoaching.com now to see how you can take the first step in personal growth and read some inspirational quotes too!

Managing ourselves as leaders

Some insightful thoughts on leadership from Mark Collier Coaching.


Leaders are never just a collection of skills and experiences. They are always much more than that.

There are many facets to the diamond of leadership. Some are more obvious than others…

We are employed (paid) to lead:

Of course there are things that we are expected to do, must do, should do. We are expected to deliver. And our reality is that we have commitments; to work, colleagues, family and finances. So we act, and behave, accordingly

The behaviours of an effective leader:

Peter Drucker sets these out well:

  1. Ask what needs to be done
  2. Ask what is right for the enterprise
  3. Develop action plans
  4. Take responsibility for decisions
  5. Take responsibility for communication
  6. Focus on opportunities rather than problems
  7. Run productive meetings
  8. Think and say “we” rather than “I”; listen first and speak last

How do you lead?

Using your intellect, obviously. And probably your market knowledge and experience…

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Holmfirth Art Week at Mytholmbridge Art Studio

Our lovely neighbours at Feltgood are hosting a fringe event during Holmfirth Artweek – come along and see some beautiful works of art in a stunning setting!

FeltGood Holmfirth

yorkshire yurt
Mytholmbridge Art Studio, home of Feltgood, is hosting a fringe event during Holmfirth Art Week from 20th – 26th July 2014.

Featuring 5 inspiring contemporary artists:

Sue Clay – Wool felting
Pippa Ashworth – Painting
Peter Fisher – Hand-thrown ceramics
Howard Asher – Painting
Kate Thornton – Paper cut / printing

The host, textile artist Sue Clay, will be featuring her work of stunning 5m panels created for the Yorkshire Yurt. The Yorkshire Yurt proved a popular attraction in the village of Holme in the week running up to the Tour de France.

Opening Times
Sunday 20th July – Saturday 26th July
10am – 8.30pm

Mytholmbridge Art Studio
Luke Lane

We look forward to welcoming you to this brand new fringe venue!

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Fantastic purpose built art studio in Holmfirth

Our lovely neighbours FeltGood have joined us on WordPress! Pop over and say hello!

FeltGood Holmfirth

Welcome to FeltGood! My name is Sue Clay and my passion is working with wool in felting. I run regular workshops from my purpose built studio as well as in schools, colleges, community venues and universities.

My studio is based at my home, Mytholmbridge Art Studio is a purpose built studio on Luke Lane in Holmfirth where I create all my felt artwork and run some of my workshops.

If you would like to know more please email me at suefisherclay@gmail.co.uk or call me for a chat on 01484 686642.

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New business card design

Business card design

Business card design

Business card design is one of the many services we offer at Frank & Alex. We’ve designed a fair few business cards over the years and it has become increasingly challenging to sell as a service due to the amazing deals you can get on business cards these days!

Template business cards are great when you are on a budget and absolutely better than nothing. There are some fantastic designs out there to get you ready for your next networking event. However we are strong believers in first impressions and we think a ‘one size fits all’ approach is far from ideal. So if you have a bit more in your budget for business cards it’s well worth getting a business card designer involved to come up with something with a bit more of a wow factor!

We not only think through exactly what we want to see on your business card from an outsiders perspective, we can add QR codes, bespoke social media icons and use specially selected brand imagery to enhance your brand and give you the edge over your competitors.

Frank & Alex have 15 years experience in the design and print industry, so if you don’t want the hassle of printing business cards yourself and trying to work out want went wrong with the resolution/colour/cropping etc. then we have the expertise to handle the printing of your business cards for you. It doesn’t cost the earth and the result will be a well chosen stock, card weight and finish – perfect for your design and the image you want to portray.

If you are interested in a no obligation quote for business card design and print then please email Jane Moran at hello@frankandalex.co.uk with your requirements. In order to provide a print quote we need to know the quantity you require. We look forward to hearing from you and including your slick new business card design on our blog in the future!

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New charity website for The Esther Benjamins Trust


A charity website needs to grab the attention of visitors and give them a clear explanation of what the charity does and their reason for fundraising. Frank & Alex have been working on our latest charity website and are proud to announce the launch of the brilliant www.ebtrust.org.uk.  We have chosen to concentrate on the benefits that donations can bring to the children with positive messages of how lives have been changed.

This charity website uses just the right balance of beautiful imagery, content that gets to the point fast and orange call to action buttons that stand out from the colour scheme of the site and encourage users to donate or sponsor a child. Once a user makes the decision to donate it’s a breeze to give money online, by post or by text. Every step is simple and it’s because of that simplicity that this is one of the best charity websites we have built.

Newsletter sign ups on nearly every page help start a relationship with those who aren’t quite ready to donate yet and social media links give visitors a myriad of options to stay in contact with the charity online.

This charity website is responsive, (as all charity websites should be!) so it is designed to be easy to use on tablets and functions beautifully on mobiles. It is also a CMS charity website that is editable by the charity, so they don’t have to keep coming back to us to make changes, saving them money. Future plans include a page of trusted celebrity endorsements which will help give visitors that extra encouragement to donate and more use of video on the site.

SEO (Search engine optimisation) is also of utmost importance when creating a charity website. Our websites use great content and superior build quality to impress Google and bring in traffic. Our highly optimised landing pages (pages other than the home page that greet visitors when entering the site with specific information they have searched for – yes, we all love it when that happens!) give users what they are searching for and present them with original and useful information. We also work with Google on charity adword campaigns using Google grants for charity websites.

Keeping up with changes in technology and promoting fresh, unique content is key for charity websites, and coming up with exciting ways to engage your audience is our forte! If you need to build a new charity website and want to work with a team with experience in designing charity websites that fundraise successfully, (not to mention make the most of our 15% charity discount!) get in touch with Jane Moran on 01484 691844 or email hello@frankandalex.co.uk.

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Responsive Website Design in Yorkshire


The recent surge of smartphone users has turned the internet on it’s head over the last year. We as web designers and developers have had to completely rethink how we design and build websites. We’ve always placed the utmost importance on useability when it comes to our website designs, so how users interact with a website on a tablet or smartphone has been a welcome challenge to our team!

Responsive web design provides an answer to the myriad of devices and screen sizes available. Basically the elements on the page are displayed differently depending on the device. So a single column arrangement on a smartphone enables users to scroll through the content easily without having to zoom in and out, and the use of suitably sized buttons and menus prevent users having to precisely aim their finger at a tiny text link!

Web users are gradually getting used to seeing these responsive websites and we think they will be the norm in the not too distant future. Google recently gave responsive web design the thumbs up which means from an SEO (search engine optimisation) point of view, having a responsive site also gives you the edge in page rankings. Google likes websites that are user friendly and offer the best possible user experience, so their approval of responsive web design says it all!

Responsive web design has revolutionised the internet and opened up a wealth of new creative ideas when it comes to presenting your business online. All the same user friendly design that we employed for full screens such as easy to read text, straightforward navigation and minimal clicks are still there, just on a different scale! Content managed sites (for you to edit yourself) are still available in responsive sites too.

Frank & Alex have built a few beautiful responsive websites over the past year that are just a joy to use, here is a list of our favourites:

A simple responsive website for a plumbing and heating engineer based in Halifax, West Yorkshire.

A striking fundraising responsive website for the Esther Benjamins Trust, working with children in Nepal.

A substantial fundraising responsive website for the Thai Children’s Trust raising money and attracting sponsors for children in Thailand.

If your company needs a responsive website then get in touch on 01484 691844 or email hello@frankandalex.co.uk for a chat about what you want and how we can help.

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Logo Design for small businesses


Good logo design helps your business to look professional and more importantly instills trust. It’s the first thing that your potential customers will see and you need to make a great first impression with your brand design. We can’t all compete with the huge brands of this world but we can certainly stand out in our own industry sector with a strong brand design that doesn’t have to cost the earth!

Frank & Alex have been creating successful logo designs for over 10 years for small businesses like yours on a budget that ensures you see an immediate return on your investment.

We listen to your needs as a business, we look at how your customers see your business at the moment and how you would prefer your customers to see you. Your logo design should reflect what services or products you offer so our number one concern with your logo design is “Is your logo design clear and simple? Does it tell people what you do?”
We get our heads around what the benefits of your business are and keep this in mind when creating your perfect logo design.

Your brand should have it’s own personality, so another thing we look at is how we can reflect the core values and ethos of your company within your logo design. You need to stand apart from your competitors, don’t risk your customers getting you muddled up with your competition – lead the way in your market and be unique!

Logo design for your business is a smart investment that will support all your other marketing efforts. However your business is portrayed; on your website, in social media, free online directories, printed leaflets and advertising, your logo design needs to work hard for you throughout and present a strong brand across the board.

A successful logo design is a surefire way of getting noticed and building your online brand presence. We will supply you with a kit of logo formats to help you do just this, whether you are adding a file to your website, blog, facebook page or twitter account or if you want to produce large banners or signage – you’ll have what you need to that without having to come back to us and spend more of that precious marketing budget!

So get back to basics, remember who you are as a company and restructure your marketing efforts from the ground up! Give us a call on 01484 691844 and Frank & Alex will work with you to develop a logo design that you are proud of.

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