Every business, big or small, has a story. We all have to start somewhere, and these stories are usually personal. But we are reluctant to bring anything personal in to our business. Business is business and home life is personal, right?
Well, no. All businesses are about people, the people who run them and their customers. The key element that we strive for in our marketing endeavours is connectivity. Marketing is all about connecting with our market, our employees and the one we often forget, ourselves.
So let’s get back to basics. What is YOUR ultimate goal? Or more to the point, what WAS it when you set out? Have you lost focus?
We are all trying to get along in life, perhaps your goal is to travel the world, maybe it’s to raise a family – whatever it is, it’s personal to you. That personal element is so important for creating a connection with your audience, so why not be brave and tell your story?
If your life’s passion drives what you do then I’m sure your customers would relate to that.
It really doesn’t have to be a crazy tale. Your story could be about what first inspired your passion, how you and your business has evolved, even any major hiccups along the way. It could be a rags to riches story of success or a work in progress that inspires. You could start by analysing what you wanted to achieve when you first started out, helping you focus on what’s important.
You might just talk about one moment, one customer you helped that sets your business apart from your competitors.
Whatever angle you decide to take, just go for it. Tell your story and make it your brand story. Then watch how it sparks connections and helps your business thrive.
To read my brand story, visit https://frankandalex.wordpress.com/
If you need any marketing advice then do contact me at firstname.lastname@example.org
I’d love to hear your story.