New charity website for The Esther Benjamins Trust

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A charity website needs to grab the attention of visitors and give them a clear explanation of what the charity does and their reason for fundraising. Frank & Alex have been working on our latest charity website and are proud to announce the launch of the brilliant www.ebtrust.org.uk.  We have chosen to concentrate on the benefits that donations can bring to the children with positive messages of how lives have been changed.

This charity website uses just the right balance of beautiful imagery, content that gets to the point fast and orange call to action buttons that stand out from the colour scheme of the site and encourage users to donate or sponsor a child. Once a user makes the decision to donate it’s a breeze to give money online, by post or by text. Every step is simple and it’s because of that simplicity that this is one of the best charity websites we have built.

Newsletter sign ups on nearly every page help start a relationship with those who aren’t quite ready to donate yet and social media links give visitors a myriad of options to stay in contact with the charity online.

This charity website is responsive, (as all charity websites should be!) so it is designed to be easy to use on tablets and functions beautifully on mobiles. It is also a CMS charity website that is editable by the charity, so they don’t have to keep coming back to us to make changes, saving them money. Future plans include a page of trusted celebrity endorsements which will help give visitors that extra encouragement to donate and more use of video on the site.

SEO (Search engine optimisation) is also of utmost importance when creating a charity website. Our websites use great content and superior build quality to impress Google and bring in traffic. Our highly optimised landing pages (pages other than the home page that greet visitors when entering the site with specific information they have searched for – yes, we all love it when that happens!) give users what they are searching for and present them with original and useful information. We also work with Google on charity adword campaigns using Google grants for charity websites.

Keeping up with changes in technology and promoting fresh, unique content is key for charity websites, and coming up with exciting ways to engage your audience is our forte! If you need to build a new charity website and want to work with a team with experience in designing charity websites that fundraise successfully, (not to mention make the most of our 15% charity discount!) get in touch with Jane Moran on 01484 691844 or email hello@frankandalex.co.uk.

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