I’m always suggesting that clients introduce a personable element to their marketing in the form of a brand story, so here’s mine!
My decision to start Frank & Alex was driven by a wish for a better work-life balance. I was about to get married and we wanted to start a family, so I figured it was now or never, before life got too complicated! So I handed in my notice, took a few deep breaths and threw myself in to marketing my new business.
I wanted the business to be small and personal, I’d seen too many similar enterprises get too big and lose their focus. So with the idea that my talented hubby would help out with film and photography (and a bit of tea making) we came up with the name Frank & Alex, a shortened version of our middle names and the fun began!
I offered pro-bono design services to a local charity that was close to my heart @lauracranetrust and made my first connection. The team were lovely to work with and helped connect me to other businesses and charities.
My first realisation was “I can choose who I work with!” An empowering moment and a lesson that helped me build the business I have today, working with lovely people who appreciate the value of what I do for them.
On a simple ethos of a personal, honest service offering creative marketing that got results for my clients, everything grew from there.
I stuck to my original objective to get a better work-life balance and am now a Mum for 4 days of the week and owner of Frank & Alex for the rest. Yes the balance swings more one way at the moment, but my son is little and I’m making the most of it – because I can! I imagine the balance will chop and change over the years to suit our family and our lifestyle, but that’s the beauty of holding the reins!
So that’s me! I’d love to hear your story and see how I can help with your marketing. I give a free brand analysis which basically tells you what I would do if I were in your shoes with your marketing strategy. And I never forget that it all started with your own story.
Email me firstname.lastname@example.org and leave your details and I’ll give you a call back when I’ve got my Frank & Alex head on!